Videos aren’t just a bonus on social media anymore. They’re the main attraction. Your audience doesn’t just expect videos—they prefer them.

The numbers don’t lie:

• Social media posts with videos get 48% more views.
• 64% of users are more likely to buy something after watching a video.

Think about it. Videos engage us in ways that images and text simply can’t. They introduce your audience to your brand, your people, your products, and your services. Done well, they move people emotionally and create powerful, lasting connections.

It’s no wonder brands are doubling down on video content to connect with their audience. But not just any video will do. People don’t want to watch videos that feel like ads—shouty voiceovers, bad acting, cheesy graphics. They want content that feels real, human, and valuable.

Valuable videos teach, reveal, or entertain. They offer insights, bring people behind the scenes, or deliver a surprising moment. These are the videos that hold attention to the very end—and inspire people to hit “share.”

Here are seven types of videos your audience will find valuable and worth sharing.

1. Tips & Tricks Videos

Teach your audience something useful. Whether it’s “3 Quick Furnace Maintenance Tips,” “How to Save for Retirement,” or “Fun Ways to Get Kids Excited About Brushing Their Teeth,” these videos stick because they help solve everyday problems.

When you share helpful advice, you position yourself as an expert. Plus, everyone loves passing along a great life hack.

2. Staff Profile Videos

Introduce your audience to the real people behind your mission. A video spotlighting a team member at work is both personal and engaging. It shows the heart of your organization in a relatable way.

We once profiled a music therapist at a children’s hospital—it was as inspiring as it sounds. These videos foster trust and make your audience feel connected to your team.

3. Event Recap Videos

Hosting an event? Create a highlight reel to share the experience. Those who attended will relive the excitement, while those who missed it will wish they hadn’t. (Hello, FOMO.)

Tradesmen, for example, often mark the completion of a project with a “topping out” ceremony. Imagine a quick recap of the final steel beam going up on a building—it’s powerful and shareable.

4. Product Demo Videos

Give your audience a close-up. These videos let customers “try before they buy” from the comfort of their screen. It’s the next best thing to unboxing a product in-store (without the awkward side-eye from the sales clerk).

A great demo video doesn’t just show off the product—it builds confidence in the purchase.

5. Behind-the-Scenes Videos

Take your audience where they don’t usually get to go. Whether it’s the kitchen of a farm-to-table restaurant or the editing bay of your latest project, these videos make people feel like insiders.

We created one for The Block, a St. Louis eatery, that gave viewers an exclusive peek into their process. Fair warning: it made people hungry.

6. Your Brand Story Video

Think of it as a mini-documentary about your business. A well-crafted brand story shows your journey, values, and impact. It’s your chance to connect emotionally and inspire loyalty.

Even businesses like auto body shops have powerful stories to tell. Trust us—we’ve done it, and the results speak for themselves.

7. Testimonial Videos

There’s no better advocate for your brand than a happy customer. Testimonial videos let real people share their experiences, and that authenticity is hard to beat.

We once created a testimonial for a dental practice that’s been viewed nearly 5,000 times. That’s 5,000 people talking about how a single office changed someone’s life.

Ready to Move More People with Video?

The right videos can take your social media strategy to the next level. Whether you want to inspire, educate, or entertain, Storyteller Studios is here to help. Let’s create something your audience won’t just watch—they’ll share.