Raw Footage 101

Why Saving Your Raw Footage Is a Smart Move

Your final video is a polished, strategic story designed to meet your goals today—but what about tomorrow? While we don’t keep raw footage forever, you have the option to save it for future use. Here’s why that might be a great investment.

Why Keep Your Raw Footage?

• Future Revisions & Updates – Need to tweak your messaging or refresh an existing video down the road? Having the original footage means you can make updates without starting from scratch.
• New Content Opportunities – Repurpose clips for social media, training materials, or new campaigns. A fresh edit of existing footage can give your content extended life and reach.
• Brand Storytelling Over Time – Your organization evolves, and your video content can evolve with it. Keeping raw footage ensures you have a visual record to build on as your story grows.
• Cost Savings – Filming new content takes time and resources. If your existing footage still serves your needs, reusing it can be a budget-friendly way to create fresh content.

Our Policy on Raw Footage

To make things simple and give you flexibility, here’s how we handle raw footage:

• We Archive Footage for Two Years – After a project wraps, we securely store the raw footage for up to two years. This gives you time to decide if you’d like to keep it for future projects.
• Clients Own the Final Video, Raw Footage Is Available for Purchase – You fully own the completed videos we create. If you’d like to retain the raw footage, we can transfer it to you for 80% of the total of the production line items (Pre-Production + Production) of the original project budget. This fee covers storage, file preparation, and transfer.
• Quality Matters – If you purchase your raw footage, we’ll ensure it’s properly formatted, color-graded, and ready for editing. That way, it’s usable the moment you need it.
• Deletion Notice – After two years, we clear space for new projects. Before deletion, we’ll notify you and offer the opportunity to purchase your footage if you haven’t already.

We’re here to make sure your investment in video delivers value now and in the future.

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