At some point, your company might ask you to appear in a corporate video. It’s exciting—but one of your first thoughts is probably, “What should I wear?”

The right wardrobe can make a big difference. Certain clothing choices just don’t translate well on camera, and your outfit plays a role in how you’re perceived. A corporate video isn’t just about you—it’s a reflection of your company’s voice, identity, and values. Dressing appropriately helps ensure your message lands perfectly.

Solid Colors Are Your Best Friend

Stick to solid, muted earth tones like soft blues, neutrals, and browns. These colors look great on camera and won’t distract from your message. Avoid thin stripes, small patterns, or high-contrast outfits—these can create strange visual effects, like moiré patterns, that pull focus away from you. If you’re wearing white, layer it with a blazer or vest to soften the brightness. Similarly, all-black outfits can create contrast issues, sometimes making you look like a “floating head” depending on the background. Logos and brand names should only be worn if they’re part of your message. Otherwise, keep it clean and logo-free.

Choose Clothes That Fit and Flatter

Wrinkle-free and well-fitted clothing is key. Loose threads or lint will stand out on camera more than you think. If you’ll be seated, check how your outfit looks when sitting down—what fits well standing might bunch awkwardly in a chair.

Go Easy on Accessories

Keep jewelry and other accessories simple. Flashy, oversized pieces can reflect light unpredictably, and noisy bracelets can be a distraction if you’re someone who talks with your hands. Your outfit should enhance your presence, not compete with it.

Prioritize Confidence

Your comfort matters. Choose an outfit you feel great in, as long as it fits the guidelines above. Confidence translates on camera—and when you feel good, it shows. Our job is to make you feel comfortable, but a little wardrobe confidence goes a long way.

Ready for Your Close-Up?

At Storyteller Studios, we’ve helped hundreds of people feel at ease on camera. From wardrobe advice to making the process stress-free, we specialize in creating videos that look great and communicate your message effectively.

If you’re planning a corporate video shoot, let’s talk. We’ve worked with businesses and nonprofits across the Midwest—from Indianapolis to St. Louis, Kansas City, and Chicago. Get in touch, and we’ll create a custom quote within 24 hours.