Filmmaking is an art, we have it down to a science.

Shoot Tips from the Storyteller Team

For those being interviewed on camera...

It's a conversation, not an interrogation.

Our team has years of experience conducting filmed interviews, which is also an art form. Remember that you are being interviewed because of the expertise and experience you already possess. Our team won't ask you questions you don't know the answer to already. We simply invite you to be yourself and speak from the heart.

It's not live television.

Do-overs are allowed! Our team will always ask you if there is anything you'd like to add or revise before we finish your interview. Just because a camera is rolling does not mean that the footage captured at that moment will be used in the final video. Film editing is magic. It is in the editing room where we make you look and sound your best. We're proud of the fact that almost everyone who works with us is pleasantly surprised at how easy we make it and with how good they look and sound on camera in the final edit.

What to Wear (And Not To Wear)

Selecting the right clothing is important to think about because certain colors and patterns don't present well on video and we certainly want you to look and feel your best on camera.

Simple, solid colors, and muted earth tones are a camera's best friend. Thin stripes and tight patterns, on the other hand, can create a nasty visual distraction due to an effect called moiré. The same goes for accessories such as bowties, scarves, and ties.

The camera loves soft blues, neutrals, and browns. Avoid high-contrast clothing like bright red pants with a bright white shirt. If you do plan to wear a white shirt, consider covering it with a solid color in the form of a vest or a blazer. Similarly, while black clothes can translate well on camera, an all-black attire can interfere with certain backgrounds and on-camera contrast, possible creating a "floating head" effect.

It's only appropriate to wear logo'd apparel if you are promoting that same brand or cause. If not, avoid brand names and logos all together.

Most importantly, we want you to feel awesome on camera. We're really good at making people feel comfortable, but we know it can still be anxiety-inducing. Everyone has that certain ensemble or certain color they feel best in. This is a great opportunity to wear it provided it aligns with our recommendations above.

Always make sure your clothes are not only well-pressed and wrinkle-free, but also that they fit appropriately when you're seated. The camera accentuates any loose threads or particles on your clothes.

Avoid flashy accessories.

If you plan on wearing jewelry, keep it uncomplicated. Large, flashy jewelry can catch and reflect the light in unexpected ways that distract viewers. Also, resist noisy bracelets, especially if you're prone to talking with your hands. The sound can be disruptive.

Use the pre-production plan.

We’ve done a lot of the hard work already in pre-production. By the day of your shoot we should all have a clear understanding of the target audience for your video, the message, the cast, how each contribute to the over-all message, what your video will invite viewers to do next, and how your video will be used. Unlike a news story, high-quality filmmaking does not lend itself well to last minute changes. Any project scope changes occurring on the day of the shoot due to last minute revisions to the production plan or any other circumstances beyond our control will result in an overage charge at the rate of $300/hour.

Select a great location for interviews.

We’ve invested in the very best tools to do our work. Our kit includes tripods, light stands, multiple cameras, a dozen lenses, microphones, mic stands, numerous lighting fixtures, cabling, not to mention our crew! The spaces that work best are large, relatively quiet, controllable in terms of foot traffic, and, importantly, help to tell our story visually in some way. And send pics! We love to have an idea of the location we’ll be shooting in before we arrive. Once a location has been selected please take a moment to snap a few smart phone pics and send them our way.

Give us time and space.


You can't rush greatness! Quality work requires our crew to be thoughtful and to be thoughtful takes time. A common misconception we encounter is that it is primarily the camera itself that determines the quality of the image. This is not true! It is, in fact, the lighting that makes (or breaks) moving images. Lighting is an art form and we are almost always doing it in spaces we have never stepped foot in. Please remember to allow 45-60 minutes for our crew to load in and set and light for interviews. Which also means we'd love for your team to give us...


Plan to have a separate area or room where those participating in the video can wait while we set and light our scene(s). We need to limit the number of people on set with us during our shoot to only those who are absolutely necessary.

If you haven't yet, please review our FAQ to learn more about How We Work.