How Much Does Video Production Cost in 2025?

Let’s get right to it. You want to know what a professional video might actually cost. Here is our best at avoiding a vague answer.

Typical Budget Ranges

Smaller projects: $5,000–$20,000
Shorter pieces like digital ads, gala films, impact stories, brand videos, or sales content. Usually one or two shoot days, minimal revisions, and one to three deliverables.

Mid-sized campaigns: $20,000–$50,000
Often includes strategic planning, more involved project management, multiple shoot days, several videos or formats, and heavier post-production.

Major series or national campaigns: $50,000+
Includes broader scope, more locations, project management support, larger crews, and additional creative or motion graphics.

We price based on scope. You’re paying for time, talent, and experience. Here’s how it breaks down.

What affects the cost?

• Pre-Production: Discovery, messaging strategy, coaching, scheduling support
• Production: Crew size, shoot days, travel, gear, direction
• Post-Production: Editing, color, audio mixing, revisions, captioning
• Advanced Motion Graphics: Tasteful, simple, story-driven animations that elevate the message, kinetic text, custom logo animations, or branded visual designs that feel intentional, not templated
• Deliverables: How many videos you need, and for what platforms

Nonprofit vs. Commercial Rates

At Storyteller Studios, our rates are adjusted based on project type and purpose. Most of our nonprofit clients spend $7,000–$20,000. Commercial campaigns often land closer to $20,000–$50,000, depending on reach and scale.

Tips for budgeting your next video

1. Be clear about your goals. What do you want the video(s) to accomplish?
2. Decide if you need one video or a series of cutdowns
3. Think about how long it will stay relevent (and budget accordingly)

Need help thinking it through? We offer free consults and no-pressure project planning.

Start a conversation. Q&A’s are fun for us!

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