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Introducing: 5 Questions That Will Make or Break Your Video Projects

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I'm Josh Hester, founder and executive producer of Storyteller Studios. We're here to help you win your audience’s attention (and dollar) with stunning & compelling video storytelling.

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Video is one of the most powerful tools for communication, but creating a video that truly resonates with your audience requires more than just hitting record. It’s about asking the right questions before you ever step behind the camera. That’s where this series comes in.

We’ve distilled the process into five key questions that will make or break your video project. From understanding who your audience is to knowing exactly what you want them to do, each step is crucial in crafting a video that hits home and drives results.

This series will walk you through each question in detail, providing practical insights and examples along the way. Whether you’re a seasoned pro or just getting started, these questions will help you create videos that don’t just inform, but inspire.

Let’s get started.

👉  Read Question #1: Who’s Your Audience?

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we're storyteller studios

documentary-style film for brands & causes

In 2013, we started leveraging the power of documentary-style film for brands and causes in our hometown of Springfield, Illinois (hence our affinity for Lincoln).

Since then, we’ve worked with clients nationally and traveled to cities including Chicago, St. Louis, Kansas City, Indianapolis, Louisville, and Des Moines.

No matter where you are, we’d be honored to serve your brand next.

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3 Must-Have Ingredients for Marketing Videos That Work

Every effective marketing video relies on three essential ingredients that make it resonate with audiences and drive results—discover what they are and how they can make your next video project a success.