chris costello storyteller studios directs the camera

Where will your audience watch? Learn how context shapes video length, tone & impact across every platform.

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storyteller studios chris costello video producer

Videos dominate social media, but not all videos are created equal. People watch and share content that feels real and offers value, whether it’s teaching something new, sharing an authentic story, or giving a behind-the-scenes look. Discover the 7 types of videos your audience loves and learn how to create content that inspires, engages, and gets shared.

we're storyteller studios

documentary-style film for brands & causes

In 2013, we started leveraging the power of documentary-style film for brands and causes in our hometown of Springfield, Illinois (hence our affinity for Lincoln).

Since then, we’ve worked with clients nationally and traveled to cities including Chicago, St. Louis, Kansas City, Indianapolis, Louisville, and Des Moines.

No matter where you are, we’d be honored to serve your brand next.

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The 7 Types of Videos People Watch and Share the Most

Some video types reliably outperform others. Here's the framework we use to choose the right format for each project, and why story-driven choices outperform formula every time.