Video Storytelling FAQ

If you’re researching video storytelling, you’re in the right place.

How much does a brand story video cost?

Brand story videos typically range from $5k to $50k or more, depending on scope, deliverables, and complexity. Most of the work in our portfolio averages between $7k and $15k, but we also recently delivered a project with a budget over six figures, though that is rare for us. Most of our recurring roster of brands and nonprofits are aiming to create a 3-4 minute website brand or fundraising video, with tailored 2-minute, 30-second, and 15-second cut downs depending on how the content will be deployed. These kinds of focused projects with one or two shoot days and a few deliverables typically fall between $7k and $20k depending on scope. Multi-day shoots with travel, multiple geographical locations, strategic planning, and longer run times push toward the higher end. The real question isn’t just cost, it’s value. A well-crafted brand video works for years, attracting ideal customers and telling your story in a way that smartphone footage never will. The right video pays for itself through conversions, engagement, and brand loyalty. We always recommend starting with your goals, then scoping the project to fit.

What are the 5 C’s of storytelling?

Great storytelling follows a clear structure. The 5 C’s are Character, Context, Conflict, Climax, and Conclusion. Character gives viewers someone to root for. Context sets the scene and establishes why this story matters now. Conflict creates tension. Without it, there’s no reason to keep watching. Climax delivers the turning point where something changes. And Conclusion ties it together with resolution and meaning. These elements aren’t just for Hollywood. They work in brand videos, fundraising films, and marketing content. When your audience sees themselves in the character and feels the conflict, they’re invested. And invested viewers take action.

What is video storytelling?

Video storytelling uses the universal elements of narrative, character, conflict, resolution, to create an emotional connection between a brand and its audience. It’s not a list of features or a talking head reading bullet points. It’s the art of showing rather than telling. Done well, video storytelling positions your customer as the hero and your brand as the guide who helps them succeed. The goal isn’t to make people think you’re impressive. It’s to make them feel understood. When viewers see themselves reflected in your story, they trust you. And trust is what turns viewers into customers, donors, and lifelong champions.

What is a storytelling company?

A storytelling company specializes in finding and telling the authentic stories within your organization. Unlike traditional video production houses that execute your creative vision, a storytelling company helps uncover the story in the first place. They interview, research, and dig until they find the narrative that will resonate with your audience. The best storytelling companies understand that your brand isn’t the hero, your customer is. They know how to position you as the trusted guide who helps people solve problems and achieve goals. A great story doesn’t just inform. It moves people to action. That’s what a storytelling company delivers.

Is $20 a day good for Google ads?

Twenty dollars a day can work for testing and local campaigns, but results depend entirely on your market and goals. Competitive industries and broader targeting eat through small budgets quickly. For video-focused businesses, $20 per day is better spent on Meta ads, where video content performs stronger and costs per view tend to be lower. We’ve seen campaigns deliver landing page views for as little as $0.21 with the right targeting and creative. The real key isn’t budget size, it’s precision. A small budget with sharp targeting beats a large budget sprayed everywhere. Start narrow, test everything, and scale what works.

How much is a professional 2 minute video?

A professional 2-minute video typically costs between $5k and $20k, depending on production complexity. Single-camera shoots with minimal editing fall on the lower end. Multi-location projects with multiple interview subjects, custom graphics, and strategic storytelling support land higher. Length alone doesn’t determine cost. A tightly edited 2-minute piece often requires more skill than a loosely cut 5-minute video. You’re paying for clarity, pacing, and emotional impact. The goal is a video that works hard for your brand for years, not just something that looks nice once. Invest in quality, and your 2-minute video becomes one of your most powerful marketing assets.